Monthly Archives: March 2015

What’s the Difference

Between PoliteMail and other online email marketing services like Constant Contact, iContact or VerticalResponse?


Unlike the hundreds of nearly identical online email marketing services, only PoliteMail allows you to send and track email messages to lists, groups and individuals right from Outlook.

Why Leave Outlook, Just to Send Tracked Email to Lists?

PoliteMail enables you to create, send and track your email, right from Outlook. From regular text email with links, signatures and attachments, to branded campaigns and HTML newsletters, now all your business communications can be sent using Outlook.

As Quick and Easy as Your Regular Outlook Email

With PoliteMail for Outlook, you don’t have to login to a web service and follow some sequential process for every message you want to send. Simply start a new email like you normally would in Outlook, quickly insert content and templates from the shared Content Library alongside your Outlook editor, edit and send. It’s that easy.

See Opens and Clicks, Without Leaving Your Inbox

PoliteMail’s Recent Interactions panel sits right alongside you inbox, showing you open and click activity as it happens, providing the opportunity to make more effective and timely follow-up, without having to login to a website and run a report to see your communication results.

Send to Individual Addresses, Existing Outlook/Exchange and Active Directory Distribution Groups, or Imported Lists

PoliteMail enables you to send to individual email addresses, any of you existing Outlook contacts or Exchange Distribution Groups, mailing lists you have imported, or all of the above. With most online systems, you are limited to sending to your entire opt-in list, all or nothing. With PoliteMail you can send and track multiple lists, groups or to just one person.

On-Premise Corporate Solutions, Without Sending Limitations

Because PoliteMail for Outlook and the PoliteMail Server are available as licensed software packages and not just online services, you can install and run PoliteMail inside your own network operations center, behind your firewall. The PoliteMail solution provides your IT with the email data security they need, within a fixed budget, and without many monthly service charges for list size or send volumes.

Send From Your Own Outbox For Better Inbox Deliverability

Only PoliteMail gives you the ability to send individualized messages to lists through your Outbox using your own Exchange server (or dedicated mail server). This results in authentic 1 to1 messages from you to your recipients, not bulk from a shared mail server. This means your email is more likely to reach the inbox, and get opened when it does.

But Don’t Take it From Us, See What Our Customers Have to Say About PoliteMail!

“I really don’t think we should be using the same email marketing service as our local club and PTA for our corporate newsletters and campaigns.”
Communications Manager, Global Agricultural Equipment Manufacturer

“PoliteMail works because we send to our Outlook contacts and distribution lists everyday.”
-V.P. Sales & Marketing,
Leading Educational Software Company

“Using an external broadcast mail service prevented our email from being delivered. Using PoliteMail solved it.”
Director of Communications, International Financial Organization

EmployeeEnagagment, InternalComms

Boosting Employee Engagement with Helpfulness

A recent article from the Huffington Post offered some new insight on the topic of employee engagement. With so many businesses struggling to get it right, we were excited to hear of some fresh ideas.

EmployeeEnagagment, InternalComms

It’s a proven fact that an engaged workforce leads to better business results. But research still suggests the number of passively or actively disengaged workers in the United States hovers anywhere between 40% and 60%.

The Huffington Post was able to speak with Greg Becker, CEO of Silicon Valley Bank, which was recently named one of the best places to work by Fortune Magazine. Becker states that he feels “the power of helpfulness” has helped them to generate and maintain extremely high levels of engagement within their teams. “We make sure that each and every one of our employees understand how we help our clients and how they fit into that. We’re always looking for ways to connect what employees do directly to the success of the client. This helps employees enjoy their work more, and it also boosts their engagement.”

The technique Becker and many other bosses use of helping employees just as much as their clients seems to be highly effective; and doesn’t cost a lot of money either. Employees receive weekly reminders about how the bank helps clients, through the in house TV program. The video feature a real customer experience, sometimes through an interviewing the customer themselves. This helps staff to understand and appreciate their role in helping.

In addition, leaders reinforce a culture of helpfulness by recognizing employees that represent these values. This includes acknowledging and praising them for helpful behaviors and reminding everyone that being helpful is key to the company’s success, and boosting staff morale in the process.

communicating during crisis

Communicating Change to Employees

Business is brutal, and things can happen at the drop of a hat that can change the way you communicate with employees. With more businesses today experiencing layoffs and closure, you have to wonder how to deal. One of the most crucial goals should be keeping in touch with employees. When crises or other incidents arise your employees may feel alienated from your company. It’s important to keep employees in the loop and let them know you are actively dealing with the situation. Change happens, and with a great communications strategy the transition can be made more effectively.

communicating during crisis

5 Tips for Communicating Change to Employees

  1. Provide regular, weekly e-mail blasts from leadership describing the changing events
  2. Let employees know when major decisions are expected to be made; for example, communicate when benefit and personnel information will be released
  3. Encourage dialogue between managers and their teams. If needed, have leadership step in and directly communicate with employees through town hall-style meetings and discussions.
  4. Create a channel for two-way, open communication. For example, create a virtual suggestion box or a forum for discussion between employees and leadership. Posts can remain anonymous for employees
  5. if there is no information available or something hasn’t been deciding yet, let employees know that, but don’t keep them guessing. Employees who have to wonder about their futures are not engaged in their jobs and productivity and loyalty will be affected

For more on this topic check out the full article here