New research has been confirmed, the best way to make employees fell good about working for a company is to keep them regularly informed, as Business News Daily reports.
According to a recent Harris Poll study, communicating effectively with employees means that they have a better view of the company’s reputation and are more likely to feel that the business is heading in a positive direction.
The study also found that more that 75% of staff who felt that their organization was effectively communicating with them also reported that their employers had a good reputation and that the best was yet to come.
Employers looking to boost employees’ perception of the company should include critical details in their communications such as company goals, business performance, and how staff contributes to company success. Providing an overall picture od the business allows employees to see and understand their involvement in the bigger picture.
When employers communicated how employees influence company success, more than 70% of respondents had a positive view of the organizations. Commenting on these findings, Carol Gstalder- senior vice president of reputation management and public relations practice for Harris Poll- said “the reputational impact of the effective internal communications is clear.”
With employee engagement playing such a large role in company reputation, Gstalder notes it’s up to managers to increase communication, as they are typically the first people employees look to for knowledge and guidance.
Manager need to take note of their responsibilities in this area; the Harris Poll study found that just one third “strongly agree” that they are a primary communicator to staff, and less than 50% feel train in sharing company news with employees. When managers recognize their role in employee communication the impact it makes on employee engagement is significant.
Read the full article here.
This week we’re attending the 45th Annual International Association of Business Communicators World Conference in beautiful San Francisco, California! We’ve met a ton of wonderful business communicators from around the world who are eager to learn more about communicating.
The conference welcome session began with keynote speaker Sally Hogshead who encouraged all in attendance to discover yourself through the science of fascination. Sally encourages us all to “stand out in a massively distracted world” a great way to open up the start of the conference and encourage all to learn from each other.
On Monday our managing partner Michael DesRochers presented at the mini-theater in The Hub and shared some interesting data with IABC members and attendees. Keep an eye out for that information as we should be posting the data to our blog or website very soon! Did you know that your message is most likely to be read within four hours of sending? You may want to keep that in mind when sending out that 4pm employee newsletter!
Later that evening we attended the IABC Gold Quill Awards Gala where many of the attendees were recognized for their outstanding efforts and advances in the communications industry. To see a full list of Gold Quill Awards winners please visit the IABC website.
Tuesday began with a light breakfast in the Hub where we were able to meet and connect with more communicators. Later that day we attended the IABC Foundation Luncheon where keynote speaker Peter Penny shared with us his emotional stores of success and hardship. Peter challenged us all to be the best we can everyday, and accomplish our goals sooner than later “If not now, when?” Take action towards your future and strive to be the best you can be.
Later in the afternoon attendees gathered in The Hub to celebrate IABC’s 45th Sapphire Anniversary. Cake and refreshments were served and the winners of the prizes announced. Congratulations to Susan Otten who won a Fitbit HR donated by PoliteMail. Keep your eyes out for an email from us as next week we will be announcing the winner of a second Fitbit attendees had the chance to win at the PoliteMail booth!
Overall we believe the conference was a huge success to all who attended and participated. Thank you to all who stopped by to say hello and connect with us! Armed with the tools and knowledge to measure and improve their communication we wish all communicators the best and hope to see you next year in New Orleans!
A new survey reveals that the majority of organizations do not have an official employee engagement policy in place. The report. published earlier this week entitled “The Evolution of Employee Engagement” looks at the changing staff engagement landscape. The report shows that just 27% of organizations take a formal approach to employee engagement. In addition it is also revealed that 76% of employees aged 30 and under would like to see their employer do more to boost employee engagement.
the issue of disengaged employees is one that is not new, criticized by many recently. The results of the survey aims to help determine the key factors influencing employee engagement, from collaboration and the role of management to corporate honesty and transparency.
One issue faced by many organizations is that many do not understand how to deal with the subject of employee engagement. Many do not realize how much technology can support and employee engagement strategy, or how internal ambassadors can help improve levels of engagement.
“Employee engagement and corporate culture have become top-level business priorities for senior management, as an engaged workforce is a higher performing one, but the disconnect between intent and execution is widespread” states Susan Hunt Stevens CEO of WeSpire.
The results of this survey go some way to emphasize the steps employers can take to better engage their workforce and create a more positive workplace through corporate social responsibility and sustainability, for example.
Finally, the survey goes on to confirm three key trends in the pursuit for employee engagement: a great management team; transparency at all levels of the business; and the amount of choice and collaboration opportunities open to staff members.
See the full results of the survey and read the full article here.