We’ve talked a lot this year about Gallup’s Daily Survey to measure employee engagement rates in the US. Back in the beginning of the year we experienced some higher than normal rates, then followed by relatively similar rates since then. The survey shows for the month of October, out of the random sample of 7,273 employed US adults aged 18 and above, an average of 32.1% considered themselves to be engaged in their jobs.
Engagement is classified based on its key workplace elements including staff feeling that their opinions are listened to at work, having the opportunity to use their talents each day, and having support from leaders or managers who encourage their individual development.
Engaged employees are more enthusiastic about their own work and the success of the company as a whole, meaning that they can significantly impact a company’s productivity and success. According to Gallup’s previous in depth research, employee engagement is linked with business outcomes that directly affect an organization’s bottom line.
Interestingly, employee engagement in the US is experiencing its longest period of stability since the Gallup Daily Surveys began in 2011. As of March 2015, monthly averages have remains at a similar level- whereas in the past they have tended to fluctuate greatly over the course of the year.
In 2015 alone the engagement metric has been higher than it was between 2011 and 2013. So far this year it hasn’t fallen below 31%, and if the average above 31% continues for the final months of the year, the 2015 average will be slightly above last year’s average of 31.5%. The most engaged year yet!
Of course, while the stability and the figures are all positive, it still shows that the majority of the US workforce is not engaged- and on average, the nation has only two employees per “actively disengaged” employee. So it’s safe to say there is a ton of room for growth.
Read more about October’s engagement rates here.
Most business leaders will tell you that customers and their experiences are the most important part of business. They also acknowledge that employee engagement is pivotal to the success of their business. After all, employees are the ones who will help form a first impression of your brand- and if they are feeling demotivated it is likely that they will not delivery during the first interaction.
An article on the Entrepreneur website lists four ways leaders can ensure employees are primed to deliver first-rate customer experience:
- Shorten Feedback Loops
It’s become the norm to only give employees feedback twice a year. However, the half-a year gap in between gives employees the impression that feedback is being provided only because leaders are being obliged to. As evidence for shortening the feedback loops, Forbes notes that 43% of highly engaged employees get feedback at least once a week, compared to 18% of employees with low engagement.
- Tap into Your Employees’ Customer Insights
It is widely known that high employee engagement mutually benefits the company and its staff. This is particularly apparent by simply sitting down with employees and asking for their thoughts and ideas, based on their front-line customer experience. in doing so, they will be more appreciative of you taking the time to heat, discuss and consider what they say, while you will come away with some crucial customer insights.
- Adopt a Personal Approach
There are a few ways to let your employees know that you appreciate all that they do for the business- however, it should go further than the standard note. In the digital age, everything seems to be done via email including “well dones” and “thank yous”. While any appreciative comment should be recognized, delivering it in handwritten form makes it a little more personal.
- Communicate Your Goals
More than one in ten employees are disengaged at work, according to statistics. The reasons behind their disengagement at work might be more straightforward than you would think. Perhaps they feel they are not able to work to their full potential because they are not being included in essential project plans and goals.
Read the full article here.