Christmas in July

Big ships are slow to turn.  Large enterprise customers make very deliberate and careful decisions.  The benefits of measuring and improving employee email communications using Outlook email analytics are often understood within an hour.  The process of making business cases, technical and security reviews, and procurement cycles in companies of 25,000, 50,000, 100,000 and 300,000 employees occurs, due to the very nature of their size, in slow motion.

Which is why the end of the fiscal year and the beginning of the new one is so exciting.  Communicators may have been waiting literally years to get modern email communication tools.  The approval process crawls forward, as the email analytics project slips through the hoops to arrive as an item within the enterprise budget cycle.  Then, seeming suddenly, this month and next, the flood gates open.  Email measurement finally has a budget, the technical and data security light is green, we’re moving ahead.  Now, after months or years of evaluation, the question becomes how fast can we get it implemented?  Yes, it’s a joy to tear open the wrapping isn’t it?!

About PoliteMail

With PoliteMail You Can Create, Send and Track Email Newsletters and Email Campaigns Right from Outlook, with PoliteMail Software.

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