Monthly Archives: May 2017

The Benefits of Measuring Internal Communications

Over 500 internal comms professionals participated in PoliteMail’s 2016 Internal Communications Measurement Survey, offering an inside look at how they define and measure the effectiveness of their efforts.

Among the survey’s most striking findings is that many internal comms professionals remain unsure of what and how to measure. Perhaps because of that, 20% of respondents measure very little of their efforts, and 15% don’t measure at all. More than half (60%), however, measure at least some of their work.

According to survey respondents, there are three main benefits to measuring internal comms:

Stronger Employee Engagement

76% of internal comms professionals surveyed said measurement strengthens employee engagement. One practical way to use measurement to encourage engagement is through the process of audience segmentation. Creating targeted, segmented messaging builds trust, delivers more appropriate messaging and shows that engagement is a priority.

Also, companies with high employee engagement enjoy 6% higher profit margins than those with lower engagement.

Proof of ROI—and Support of Senior Executives

Everyone in the business world has been told they “better have the numbers to back it up” at some point—and that’s exactly what internal comms measurement provides.

Having firm data in hand helps communicators prove their departments’ worth (44%) and supports increasing department budgets (22%).

Data-Informed Decision Making

Communicators need to know the outcomes for all of their efforts to help them create the best game plan for their next project. And they can find those results through measuring their communications.

83% of survey respondents say measuring internal comms efforts helps them make data-informed decisions. 79% of those cited the ability to create stronger campaigns based on that data as a major benefit.

Start Benefiting from Communications Measurements

Want to see how (and why) other teams are measuring their internal communications efforts? Download our 2016 Internal Communications Survey Results.

PoliteMail Clients Named to Top 50 Companies by LinkedIn

LinkedIn on Thursday released the findings of its second annual Top Companies study with Alphabet once again taking top honors in the United States. Of the 50 stateside front-runners, 22% are currently using PoliteMail to create, send, manage, and measure internal email campaigns.  Similarly, 28% of the companies that made the Australian list are also using PoliteMail, with 16% of the German list and 8% of the UK list following suit. Congratulations to our clients across the globe for being recognized as a top place to work!

Background

The LinkedIn Insights Team analyzed billions of member interactions on the platform and focused on four key interest areas to create the list: jobs, brand, employees and employee retention. The analysis, conducted only on organizations with more than 500 employees, examined member engagement over a 12-month period that ended in February of this year. Both LinkedIn and its parent company, Microsoft, were excluded from the study.

The US companies highlighted in the report represent over 21 industries and employ over three million nationally. Unsurprisingly, high tech dominated the results, but financial and professional services firms also made strong showings.

To learn more about last year’s list, click here.

2016 Internal Communications Measurement Survey Results

PoliteMail Software commissioned Gill Research to conduct the 2016 Internal Communications Measurement Survey to examine how internal communications professionals define and measure the success of their efforts.

Nearly 600 internal comms professionals participated, giving us a deep look into the world of measurement: Who measures and to what extent, what challenges and obstacles they face, which channels and tools they use, and more.

Who Is Measuring?

90% of respondents are located in the Americas, and organizational size split almost evenly across three tiers: 37% have 1,000 or fewer employees, 34% have 1,001 to 10,000 employees, and 29% have more than 10,001 employees.

Although communicators are making an effort to measure internal communications efforts, most are still unsure of what to measure, how to measure success, and, in particular, how to measure behavioral changes. 20% of respondents admit they measure very little and 15% don’t measure at all. More than half (60%), however, measure at least some of their work.

Benefits of Measuring Internal Comms

Those who do measure internal communications cite a variety of benefits:

  • Stronger employee engagement (76%)
  • Support of senior executives (54%)
  • Proof of ROI (44%)
  • Larger internal communications budgets (22%)

Top Measurement Challenges

Since PoliteMail’s 2014 survey, more communicators report that lack of time, tools, and staff are the biggest obstacles to measurement. More than half of current respondents struggle with understaffing, which in turn makes it difficult for them to spend time on measurement.

  • Lack of time and/or personnel 63%)
  • Lack of tools (63%)
  • Lack of budget (42%)

Get the Complete Survey Results

The 2016 Internal Communications Measurement Survey found that despite the many challenges, communicators are refining their strategies to deliver maximum impact.

To learn more, download a copy of our complete 2016 Internal Measurement Survey Results.